If you were a kid growing up in the ‘80s during the height of the cola wars chances are you remember the Pepsi challenge. For those of you who may not be familiar, Pepsi went out and set up tables in public areas, covered the soda cans and asked people to pick which one they preferred based on taste. Once the label bias was removed people regularly chose Pepsi based on taste alone. The airways were filled with Coke drinkers shocked they preferred Pepsi. This is a classic example of implicit bias.

The post The Implicit Bias Challenge appeared first on JobSync.